Pricing.

Start from the core channel and add what fits your sales process. The summary shows what your engagement includes.

01The core channel Included in every engagement

Cold email, set up and run for youAlways included
Sending infrastructure: domains and mailboxesLead lists and targetingOffer creation sessionsCopywriting and personalizationCampaign management and ongoing optimizationInbox tagging and positive-reply notificationsRole-based portal accessA dedicated outbound architect and regular reviews

02Add services Scope and price agreed before starting

03Launch speed

04Pricing model

Questions about the engagement.

How much does it cost?

The cold email core starts at $10,000 per month, billed monthly with a six-month minimum. There is no setup fee. Sending volume and additional services determine the final quote.

How does attribution work?

We set up attribution together and agree with you how results will be measured. For self-serve, we often use a holdout group: we leave 10% of the market uncontacted and compare signup and purchase rates with the people we contact. This gives an indication of the additional conversions generated by our outreach.

What can our legal and IT teams review?

We provide a data processing agreement (DPA) and security overview for your team to review.

How do we stay in control of outreach?

You approve the angles and can influence the names we use. We send from separate domains and exclude existing customers and open opportunities. The portal gives your team visibility into activity and results.

How long before the channel is live?

Typically, the first emails go out about three weeks after signing. Offer approval is the most common cause of delays. Our optional speedramp can get the channel live within three days for an additional fee.

What happens if results slip?

We review performance internally each week and use rolling 30-day checks to guide adjustments. If results slip, we revisit the offers, angles and workflows with further testing. Your outbound architect discusses progress and next steps with you in regular reviews.

What do you need from us?

We need your product and market knowledge, decisions on the offers we develop together and approval of the angles. With the core service, your team responds to positive replies through the portal. Additional services can cover follow-up and meeting booking; your team handles sales conversations, closing and self-serve conversion.

Let's design your outbound channel.

In a 30–45 minute call, we'll assess whether outbound fits your business and discuss how the channel could work around your offer, market and sales process.