--- title: Cold email acquisition for established B2B companies | Vectify description: Vectify builds and runs cold email acquisition for established B2B companies, with additional services selected for each client. url: https://www.vectify.io --- # Make outbound your next acquisition channel. Cold email, calling and LinkedIn, brought together through our **Outbound Architecture**. We build the channel around your product and sales process. We test and only scale what works. [Design your outbound](https://tidycal.com/floris2/vectify-discovery-call) [Explore the architecture](https://www.vectify.io/the-build) For established B2B companies with a sales team, looking to launch or expand outbound acquisition. [Apparel Redefined **$75K** Revenue generated See results](https://www.vectify.io/results) [Enterprise **70** Meetings booked in 90 days See results](https://www.vectify.io/results) [Ecommerce **503** New customers in 90 days See results](https://www.vectify.io/results) [Marketing agency **32** Hours saved weekly with Clay See results](https://www.vectify.io/results) [Creative agency **10** Meetings booked in 60 days See results](https://www.vectify.io/results) ## Built on clear commitments. [See all twelve commitments](https://www.vectify.io/the-build#commitments) **Engagement commitments** Four of twelve 1 **Test before scaling.** We increase volume when the agreed performance thresholds hold. 2 **Measure the difference outbound makes.** We agree how results are measured. For self-serve, a 10% holdout helps indicate the uplift from outreach. 3 **Your market stays yours.** We won't run outbound for a competing product category in your country. The same contact won't receive outreach for the same product from two of our clients. 4 **Control over your brand.** You approve the angles and can influence the names we use. We send from separate domains. ## The architecture behind your next acquisition channel. Together, we design the channel, angles and workflows. We test what works and optimize for revenue. Weekly reviews guide improvements, with clear criteria for when to scale or return to testing. 01 ### Foundation. Ready before the first send. We develop the offers with you. Our team sets up the infrastructure, workflows and attribution. We walk your team through the portal and how leads are handled, so everything is ready before outreach starts. Gate: all deliverables complete 02 ### Prove. Find what your market responds to. We test offers, angles and messaging with your market. Each round helps us identify what creates interest and leads to signups, purchases or sales conversations. We use those results to decide what is ready to scale. Gate: agreed performance thresholds met 03 ### Scale. Turn proven results into a larger channel. We increase outreach around the offers and angles that have proven themselves. As volume grows, we monitor lead quality and conversion to check that performance holds. Gate: results hold at volume 04 ### Evolve. Maintain the structure. Improve the performance. We operate the channel for you, working to stabilize performance as it grows. Weekly reviews and rolling 30-day checks guide adjustments to campaigns and workflows. We keep testing new offers and angles so the channel can adapt as your market changes. Ongoing operation and improvement [Explore the architecture](https://www.vectify.io/the-build) ## Clear visibility. For everyone involved. Role-based access gives your sales reps a complete view of their conversations and pipeline. Admins can see our activity, their team's activity and the overall results, so it's clear what's being done and what it delivers. ## Get the Asymmetric Offer Builder A worksheet for building outbound offers where the upside for the buyer clearly outweighs the ask. We email the download to you. You will also receive our newsletter, which you can leave with one click in any email. ## Let's design your outbound channel. In a 30–45 minute call, we'll assess whether outbound fits your business and discuss how the channel could work around your offer, market and sales process. [Design your outbound](https://tidycal.com/floris2/vectify-discovery-call) [View pricing](https://www.vectify.io/pricing) ## Questions we get asked before the first call. ### How does attribution work? We set up attribution together and agree with you how results will be measured. For self-serve, we often use a holdout group: we leave 10% of the market uncontacted and compare signup and purchase rates with the people we contact. This gives an indication of the additional conversions generated by our outreach. ### Do you work with other companies in our industry? We commit to one client per product category in each country. If we run outbound for your promotional products business, for example, we won't run outbound for another company's promotional products department in the same country. This keeps our work focused on your growth and prevents us from approaching the same buyers with competing offers. We also never email the same contact about the same product for two clients. ### How long before the channel is live? Typically, the first emails go out about three weeks after signing. Offer approval is the most common cause of delays. If you want a faster launch, our speedramp option can get the channel live within three days. ### What do you need from us? We handle the setup and day-to-day operation. We need your product and market knowledge, decisions on the offers we develop together, and approval of the angles. Your team focuses on sales conversations, closing and self-serve conversion, and shares feedback on the opportunities we bring in. We manage outreach, follow-up and meeting booking as part of the full-service engagement, with sales guidance to help your team handle cold-outreach conversations.